Click on the picture above and you will be directed straight to see people’s opinion on coming from a city full of fast fashion brands and people’s opinions of BBC Three’s recent documentary on the well known Mancunian fast fashion brand In The Style.
Embed from Getty ImagesThe Winter fashion shows have now ended and next month the Spring shows will begin. With each fashion week comes new trends, resulting in clothes shops constantly having to restock to keep up with the latest fashion craze. It can be hard to stick to wearing the clothes already in your wardrobe when you are regularly being tempted by the latest styles every time you go shopping. The reason shops are able to keep up with the fast pace of fashion is all down to something called fast fashion.
Fast fashion relies on being able to get the new styles in stock as quickly as possible and as cheap as possible. The only way companies can transform a design into a product as quickly as possible in order to be able to compete with other brands is to cut as many corners as possible and this of course means disastrous effects on the environment.
Manchester is becoming known as the home to multiple fast fashion brands such as Misspap, Pretty Little Thing, In The Style and Boohoo and whilst some might love coming from a city which is home to such trendy fashion companies, others are appalled by the impact these companies are having on our environment.
Instead of spending your money on buying new outfits from fast fashion clothing stores, climate change activists are now suggesting that people shop for second hand clothes at charity shops or simply just borrow clothes from your friends for the weekend.
An up and coming app called Good On You helps people shop as ethically as possible. The app was founded in 2013 by Gordon Renouf and Sandra Capponi, and first launched in Australia in 2015 before finally arriving in Europe in 2018. The app lets you search the name a clothing brand and shows you just how ethical and sustainable their brand is.
Oxfam recently tried to encourage people to try a month of being 100% sustainable when it comes to fashion. Oxfam started the trend of #SecondHandSeptember where an amazing 62,000 people pledged to go 30 days without buying new clothes. On their website and social medias, they shared statistics which showed the true dangers of fast fashion and how it has a disastrous affect on our environment, Oxfam’s website also shares multiple helpful tips on how to be sustainable such as how to patch up holes and remove tough stains.
Sustainable and Ethical Fashion 